GOLDWELL ELUMEN PREPARE PRE-TREATMENT The optimum colour uptake 150ml

Goldwell Elumen Prepare Pre-Treatment is a product designed to acidify hair immediately after colouring or bleaching using Elumen products. It makes it possible to achieve a greater intensity of shade and extended durability of the colour by reducing its fading.

–       extends the life of colour obtained using Elumen products

–       improves the intensity of colour tone

–       also used as pre-treatment before dyeing, if hair is damaged

–       acidifies hair, allowing deeper penetration of the colour

–       reduces bleeding of Elumen from strands.

Pre-Treatment is formulated for two different uses: as an acidifier after a bleaching treatment or as a pre-treatment just before colouring. The composition is safe for all hair, taking care of its impeccable condition.

How to use: Depending on the selected method of use, drain excess water from hair and apply a small amount of the product. Leave for a few minutes, then rinse and proceed to further treatments.

Results: Intense hair colour for longer and hair in perfect condition.

We recommend using in combination with other colouring and care cosmetics from the Goldwell Elumen line.

Goldwell is a well-known, popular and highly trusted brand of professional products for hair care, styling and colouring. “We think stylist” is the brand’s motto which highlights the importance of taking into account the needs of hair stylists around the world and incorporating their passion in the brand’s work. Goldwell’s close relationships with the world of hairdressers have allowed the brand to remain among the leaders for more than 50 years.